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Digital

We run the largest digital lottery in the world by revenue and, with over 9.7 million active registered players, national-lottery.co.uk is one of the top e-commerce sites in the UK.

The National Lottery recorded its highest ever digital sales last year of £3.5 billion – +42.8% up on the previous year – and saw 2.7 million new online registrations. The ongoing enhancements we’ve been making to The National Lottery’s iPhone and Android mobile apps continues to drive record sales through them – with sales through smartphones and tablets now accounting for around 70% of all digital sales. And the brand new look and feel for the National Lottery website and apps that we developed at the end of 2019 has made them more user-friendly, easier to navigate and full of more engaging content.

We also keep in touch with players on a daily basis across social media – sharing news of games, winners, National Lottery-funded projects, competitions and exclusive behind-the-scenes content.

We know that we cannot afford to stand still, given the relentless pace of change in digital. So, we’ll be looking to build on this record-breaking performance – carrying on investing and innovating to ensure that we continue to make playing National Lottery games online as easy and as enjoyable as possible.