Join Us
29 August 2016
  • Recruitment event to be held in London on September 3rd 2016 for 18-25s
  • Camelot hopes to discover fresh-thinking, diverse and digital native talent
  • Placements will be offered at Camelot in Digital, Marketing, Data, Finance, IT and HR
  • Digital transformation and social impact start-up Free formers will direct the training

National Lottery operator Camelot has joined forces with Freeformers, a startup dedicated to giving young people the right skills for the ‘future of work’, to find a group of 18-25 year olds who can play a part in shaping The National Lottery’s digital future and help Camelot raise even more money for Good Causes.

Camelot and Freeformers will be running a recruitment event on September 3rd to find 16 people for the unique year-long programme mixing digital training with work experience at The National Lottery’s HQ. It will offer those attending the tools and knowledge to help make a difference to Camelot, finding ways for the company to stay even more relevant to customers in the fast-moving digital age.

The all-day event next month takes place in Central London and forms part of Freeformers’ new Talent Programme. This sees the startup partner with big brands to help them become more future-thinking. It is open to any young person, whether a confident digital native or someone who wants to make their mark in digital but doesn’t know where to start.

The partnership with Camelot begins in October when the group will start receiving training from Freeformers in the likes of coding, app prototyping, cyber security and digital marketing. They will then spend time working in six different departments at Camelot, bringing their new-found knowledge and skills into a hands-on working environment. Camelot hopes this will encourage digital disruption across the business.

Emma Smith, Head of Talent and Development at Camelot, said: “We want to hire young people who can help shape the future of The National Lottery. These ‘disrupters’ will have the chance to influence our talented teams right across the business.

“We’re part of the fast-paced games industry, but we also do a lot of good. National Lottery players raise a staggering £36 million every week for Good Causes. Although we’re leading the way in the field of digital lottery innovation, we’re ambitious to do even more to help us deliver a great player experience and, crucially, deliver even more for Good Causes.”

September’s recruitment day forms part of Freeformers’ successful series of Upload Live festivals, designed to uncover fresh and diverse untapped digital talent from across the UK.

Adam Freeman, Partner and Head of Talent at Freeformers, said: “Our partnership with Camelot is vital to helping both big companies and young people ready themselves for the fast-paced changes we now see happening within the digital economy and future of work.

“We can’t wait to find 16 talented individuals who will not only help further transform Camelot and The National Lottery but also be instrumental in shaping a business to raise even more money for Good Causes that help other young people just like them.

“This is a life-changing opportunity for all those involved and could lead to a whole new career they may never have thought was possible to achieve. With A-Level results out today, it’s crucial to show young people who may not have got the grades they wanted that there are still plenty of potential career paths for them, with or without university.”

- Ends -

For further information please contact:
Camelot press Office: 020 7632 5711

About Camelot/The National Lottery:

  • Camelot UK Lotteries Limited is the licensed operator of The National Lottery® and is committed to raising money for National Lottery Good Causes designated by Parliament. Camelot is not responsible for distributing or awarding these funds.
  • Each week, Camelot generates, on average, over £36 million for National Lottery-funded projects. In total, over £35 billion has now been raised and more than 490,000 individual grants have been made across the UK – an average of 150 lottery grants in every neighbourhood.
  • The National Lottery has so far awarded over £59 billion in prizes and created more than 4,250 millionaires or multi-millionaires since its launch in 1994.
  • Camelot runs the most cost-efficient major lottery in Europe, with around 4% of total revenue spent on operating costs.
  • The UK National Lottery is ranked at just 52nd in the world in terms of per capita spend, despite being the fifth largest lottery in the world by sales – clear evidence of Camelot’s longstanding commitment to being a responsible operator (Source: La Fleur’s 2016 World Lottery Almanac).
  • Total digital sales in 2015/16 were a record £1,585.2 million, an increase of £244.8 million on 2014/15. Mobile sales were a record £595.5 million, an increase of £206.1 million on 2014/15.
  • With over eight million registered players, is Europe’s largest online lottery in terms of sales and one of the top 10 e-commerce sites in the UK.
  • For further information on Camelot, The National Lottery and its games, please visit: and
  • Players of all National Lottery games must be aged 16 or over.

About Freeformers

Freeformers are the digital growth partner to the FTSE 100 and to enterprise, helping businesses deal with all the challenges faced by the digital economy. They focus on workforce transformation through their Talent Programme, consulting and training services, showing incumbents how to maintain position, boost growth, gain new customers and react to the disruption all around them from startups and challenger brands.

Freeformers are creating the future workforce now by training from the CEO and C-Suite down throughout the whole business. Sessions are taught by smart, fresh-thinking young people, many of whom have been found through Freeformers’ Upload Live festivals or outreach sessions. And for every corporate place booked, they then train a 16-25-year-old for free as part of the Freeformers one_for1 social impact model.

The agency’s MD is former Freeformers head trainer Lewie Allen, whose own life was transformed by the startup when he attended their programme after years spent living in hostels without any real idea of what his future career opportunities looked like.

This is the second time Freeformers have launched a Digital Talent programme but it is the first focused on a direct consumer brand. Earlier this year they partnered with global media group Dentsu Aegis Network to provide a talent pipeline for its new digital agency fortysix.