Chief Marketing Officer
Keith joined Camelot in 2019 as Chief Marketing Officer (CMO), and is responsible for the company’s Marketing and Brand activities. He has additional responsibility for Customer Experience and Corporate Social Responsibility, including healthy play and player protection.
Prior to joining Camelot, Keith worked for Santander as CMO and was a member of its UK Executive Committee. He is a Fellow of the Marketing Academy, Council member and Treasurer of ISBA, and Board member of the MMA EMEA. He is also a Non-Executive Director of the Marketing Society.