As the operator of The National Lottery since its launch in 1994, we are a company like no other – a commercial organisation that raises billions of pounds every year for the public good.
Our mission is to change lives – both the lives of National Lottery winners who have scooped life-changing prizes, as well as the lives of millions of people who benefit from the over £30 million in Good Causes funding that is raised every week by National Lottery players.
Our overarching objective is to maximise returns to Good Causes through selling National Lottery products in an efficient and socially responsible way. This involves:
• Creating, marketing and promoting new games
• Developing and running The National Lottery’s infrastructure
• Providing services for players and winners
• Working in partnership with over 43,000 retailers
Our strategy for long-term, responsible growth – an approach based on offering players a balanced and appealing range of games that offers something for everyone, and making our games as accessible as possible so that people can play anytime, anywhere and on any device – has seen total National Lottery sales grow by around 60% over the course of our third National Lottery licence.
Combined with the Lottery Duty we pay to the Government and the commission earned by our retail partners, we continue to return around 95% of all sales revenue to winners and society – one of the highest percentages of lottery revenue given back in the world.
We’re also internationally recognised for our approach to healthy play. According to the La Fleur’s World Lottery Almanac 2023, the UK National Lottery is ranked just 66th in the world in terms of per capita spend, despite being the seventh largest lottery in the world in terms of sales – underlining the effectiveness of strategy to encourage lots of people to play but to only spend relatively small amounts.
We’ve been proud to call Watford our home for the past 29 years – with the majority of our 1,000 employees based at our Watford head office. We also have satellite offices in London and Liverpool, a National Distribution Centre in Northampton, and our Retail Sales Reps and Winners’ Advisors are dotted throughout the UK. And we were proud to be named the 10th best large company to work for at the Best Companies Awards 2021!
Read more about our history and track record.