At Camelot, our strategy is to encourage lots of people to play National Lottery games but to individually spend relatively small amounts. So even though we’re the sixth largest lottery in the world in terms of sales, we’re still ranked just 66th (out of 180 lotteries) for spend per person – according to La Fleur’s 2019 World Lottery Almanac.
We’re confident that our products have a very low risk of causing harm to players, but we aim to minimise this risk as much as possible.
When it comes to game design, we believe prevention is better than cure.
Step 1: We use GAM-GaRD and ASTERiG to test how risky certain characteristics of a game could be for players, such as the return to player, jackpot size and sensory features.
Step 2: We use Game Design Protocol to predict how new or different draw-based lottery games or scratchcards will be used by people in particular risk groups.
Step 3: We commission expert research to give us insight into the potential impact of new games on players
Step 4: We analyse the results of these tools to see if a game poses a risk that’s above average. If it does, we’ll take another look at the product or review other factors, such as our marketing strategy. But if we’re still not convinced, we won’t launch the game.
1: All National Lottery products display the GamCare logo and HelpLine number.
2: Every National Lottery stand has tips on how to play responsibly.
3: We provide specialised training to our retailers and customer-facing employees.
4: Our online registration process makes sure players are 16 or over.
5: Products such as Instant Win Games limit play to a maximum of 75 per day and a weekly added funds limit from £10 to a maximum of £350 per week.
6: Players get ‘reality checks’ showing time and money spent on gaming screens and can opt to lock themselves out of online games – permanently if they choose to.
7: Online player data is analysed to identify patterns that may be early signs of problem play, and these players are contacted via email with links to support tools.
8: Players are invited to take our online quiz What type of player are you? to get them to think about certain behaviours, so that playing our games always stays fun.
Winning a lot of money can be life-changing. That’s why we’re here to help.
We were one of the first organisations in the UK to achieve GamCare accreditation for our interactive services, including our mobile website and The National Lottery iOS app.
We work in consultation with the Gambling Commission when developing new online player protection measures.
An Interactive Age Checked accreditation (iAC) by Experian ensures that no one aged under 16 is able to register for a National Lottery account, or even to try playing a game.