Social Report
2005
Stakeholder engagement
Stakeholder engagement is at the heart of Camelot's approach to social responsibility. We believe that to succeed as a business we have to see the world as our stakeholders see it and deal with the issues that matter to them.
The model below shows the key stakeholder groups that we now identify, and the principal ways in which we communicate with them. As the key shows, the coloured dots indicate consultation mechanisms: dark blue = survey, light blue = one-to-one meetings, yellow = magazines, green = focus groups, red = forum, purple = workshop. By moving your mouse over each dot, a description of that form of engagement is revealed. A description of our stakeholders is revealed by scrolling over the name of the stakeholder group.
Roll over the coloured dots below to reveal our stakeholder engagement initiatives.
Key:
Survey 1
A continuous study with approximately 300 interviews per month. Results are produced on a monthly basis and look at players' and non-players' attitudes towards Camelot and The National Lottery. It also tracks information on player spend and attitudes towards our advertising.
Survey 2
A qualitative and quantitative study investigating player habits, satisfaction of players with Camelot and service levels in the retail environment.
Focus Groups
Consultation with players on a review of the National Lottery brand which resulted in defining National Lottery brand values.
Workshop
We held an environmental seminar for representatives of local community organisations, environmental non-governmental organisations, suppliers, other companies seeking best practice, and one of our shareholders to explore our current policy and practice on the environment and gather feedback / suggestions for improvement.
Survey
A quantitative survey conducted over the telephone investigating the life after the win.
One-to-one
We have regular meetings with individual winners who decide to go public and provide financial and legal support for them.
Magazine
We produce Lottery Life to engage with winners on The National Lottery.
One-to-one
We have several meetings throughout the year with governmental bodies such as the National Lottery Commission, the Treasury and the Department for Culture, Media and Sport on public policy issues related to the future of The National Lottery, the Olympic Games in 2012, and gambling regulation in general.
Magazine
We produce Lottery Briefing to update Government and MPs on The National Lottery.
One-to-one
In addition to regular meetings throughout the year, each quarter, every employee has a goal reviewing and setting meeting with their line manager. The meetings also cover learning and developmental needs.
Magazine
We use an intranet to update staff on recent events and initiatives.
Survey
We hold an annual staff survey (ODP) open to all employees. The survey captures data relating to performance management, organisational structure, relationships, leadership and processes in the organisation.
Forum
The Staff Consultative Forum (SCF) holds as a minimum quarterly meetings, chaired by a staff member and attended by our Chief Executive. The Forum is consulted on issues which affect employees.
One-to-one
In addition to regular meetings throughout the year, each quarter, every employee has a goal reviewing and setting meeting with their line manager. The meetings also cover learning and developmental needs.
Magazine
We use an intranet to update staff on recent events and initiatives.
Survey 1
A comprehensive annual questionnaire is sent to around 600 suppliers to explore their perceptions about their relationship with Camelot.
One-to-One
We hold regular one-to-one meetings with our suppliers on issues relating to services, contract agreement etc.
Survey 2
We have engaged with our suppliers through a social and environmental assessment of our supply chain.
One-to-One
Our sales force have regular visits with their designated retailers and engage with them on a variety of issues from shop design to tips and advice on advertising and product placement in general.
Survey
We conduct annual satisfaction surveys both at head office and at local levels investigating the relationship between the retailer and Camelot, their satisfaction with the level of service we provide and what we could do to improve.
Forum
The Retailer Forum is a consultative body that represents the different trade sectors of our retail estate. It meets quarterly and discusses policy development, challenges facing retailers, new games, retailer selection and strategies to prevent illegal and excessive play.
Magazine
We produce Jackpot, a bi-monthly publication tailored to different retailers.
One-to-One
We work with local groups as appropriate. For example, with Age Concern Hertfordshire we organised a Christmas dinner for elderly people at our Watford offices.
Workshop
We consulted community, voluntary groups, employees and corporate leaders in a workshop to improve our employee volunteering and community investment programme.
One-to-One
We have regular meetings with public interest groups and inform them about new developments with regards to responsible gaming issues in Camelot.
Workshop
We held a workshop with around 10 representatives from pressure groups to explore our current policy and practice, seek feedback and ideas for improvement. Range of pressure groups invited included gambling research organisations, those working with people with gambling problems, those with an interest in age restricted products, parental organisations, disability charities etc.
Players
The 70% of UK adults who play The National Lottery at least monthly.
Winners
Prize winners, big and small.
Suppliers and partners
Around 600 large and small suppliers of goods and services to Camelot, and strategic partners.
Retailers
Our network of around 28,000 retailers, ranging from the large supermarket chains to the corner shop.
Public interest groups
Academic institutions, charities, campaigning organisations, religious and welfare groups.
Local communities
Communities represented by local charities, voluntary and community groups.
Employees
The 913 people who work for Camelot throughout the UK.
Governmental bodies
The Department for Culture, Media and Sport, other Government departments, The National lottery commission (our regulator), the National Lottery Distribution Bodies and the National Lottery Promotions Unit all of whom are critical to the current and future success of Camelot and The National Lottery
Environmental issues
A cross cutting area which concerns many of our stakeholders.
We work closely with all these groups and employ a variety of consultation mechanisms. The key indicators, priority issues and next-step commitments in this report have been identified after consultation with our stakeholders.
In this report, we show whether we have met the commitments we made last year, the outcomes and actions arising from consultation, and the new commitments we make to our stakeholders. Producing a transparent and complete report forms part of our engagement with our stakeholders. A description of issues of interest to our stakeholder and our performance can be found in Our priorities.
We continue to review and refine the constitution of our key stakeholder groups. Improving our management
See also: Outcomes and actions.Back to top