In pursuing our goal of building a growing and respected National Lottery, we have a significant impact on the economies and communities of which we are a part, both nationally and locally.
We create jobs and develop employees' skills, we help retailers and suppliers to grow their businesses and profitability, and we invest in local communities.
The model is designed to illustrate our major stakeholder relationships. It shows our impacts on stakeholders and their impact on us, demonstrating our inter-dependence. (Our environmental impacts are described in the Environment impact section.
For example, the chart illustrates the two-way relationship between Camelot and players of The National Lottery. Our revenues come from the sale of Lottery tickets, and we pay out 50 pence in every pound to prize winners.
Roll over the arrows below to reveal more information. All figures are for 2004/05.
- Prizes worth £2,386 million was paid out to winners
- Support for winners
- Player education and information on our products and how to prevent excessive play
- Players bought £4,766 million worth of National Lottery products
- Some winners participate in publicity for The National Lottery
- Funding of gaming support organisations and research into gaming issues worth £0.12 million
- Advice and guidance on responsible gaming issues
- Wages and benefits at £43 million
- Opportunities for development of skills
- An empowering corporate culture
- Achievement of company objectives
- Creativity, passion and ownership
- Community investment of £2.6 million
- 974 hours of skilled staff time
- Employment opportunities
- A healthy environment
- Local services
- Potential employees
- A growing and respected National Lottery
- Funds to Good Causes worth £1,249 million
- Lottery duty of £572 million
- Non-recoverable VAT of £28 million and corporate tax of £15 million
- Our licence to operate
- Public services needed for the business to function
- We purchase £211 million worth of goods and services
- We work with suppliers and share learning as needed
- Suppliers provide us with goods and services
- Collaboration on projects and shared learning and investment
- Retailers earned £246 million in commission
- Training and support services
- Sales of National Lottery products through retailers worth £4,655 million
- Advocacy of The National Lottery
- Retailer vigilance on underage sales
s
- Dividends of £32 million
- Shared learning on day-to-day projects
- Capital
- Guidance and know-how
An assessment by the Henley Centre of 10 years of The National Lottery can be found in
Camelot and The National Lottery.
Back to top