Playing and winning


Don't bet your life on it. Why it's important to us to have millions of players spending small amounts of money.


Find out more: Attracting and engaging players.

 

New ways to play

You can now play Lotto, Daily Play and Euromillions by mobile phone.
Find out more: Product range and accessibility.
 

Combating
"nervous disbelief"

- ensuring that winners really do live their dreams.
Find out more: Supporting winners.


Capturing imaginations

Refreshing our brand, refining our brand values.
Find out more: Attracting and engaging.

 
 
of adults play the Lottery at least monthly.

Total sales for 2004/05 were

£4.8 billion