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Leading the field of digital lottery innovation and e-commerce.

Camelot Group logo Camelot Group logo
National Lottery terminal media screen

Camelot’s marketing and partnering skills are matched by its expertise in project management and technological knowhow. In all organisations the IT infrastructure is a critical component of the business, but in Camelot it is also our trading platform.

As part of our third Licence bid commitment, Camelot rolled out a network of new terminals, media screens and satellite dishes across its retailers – the largest, and fastest, lottery upgrade of its kind in the world. This was followed by a rollout of 8,000 new full terminals in 2012 and then 10,000 standalone Scratchcard terminals in 2014 – taking the total number of National Lottery retailers to around 47,000, with independent outlets making up the majority.

In retail, Camelot’s ground-breaking National Lottery Fast Pay service was a world-first. It enables players to store their game preferences on a re-usable card and play draw-based games at the checkout.

Camelot leads the field of digital lottery innovation and e-commerce, operating Europe’s largest online lottery in terms of sales. In 2014, we launched a major new online and mobile platform, which is transforming the way players interact with National Lottery games across all devices – especially on mobiles where, for the very first time, players are now able to play Instant Win Games.

In addition, we introduced Barclays Pingit as the first-ever mobile payment option offered by The National Lottery in 2015. Providing smartphone users with a great ‘quick pay and play’ experience, it offers players even greater access and convenience, and enhances The National Lottery’s existing online payment options.