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Camelot’s marketing and partnering skills are matched by its expertise in project management and technological knowhow. In all organisations the IT infrastructure is a critical component of the business, but in Camelot it is also our trading platform.
As part of its third Licence bid commitment, Camelot rolled out a network of new terminals, media screens and satellite dishes across its retailers – the largest, and fastest, lottery upgrade of its kind in the world.
In retail, Camelot’s groundbreaking National Lottery Fast Pay service is a world first. It enables players to store their game preferences on a reusable card and play draw-based games at the checkout.
Camelot leads the field of digital lottery innovation and e-commerce, managing the world’s most successful interactive lottery. In addition, it has developed the capability to use the spare capacity on lottery terminals to offer commercial services, like mobile phone top-ups and bill payments.