Our Services Overview

We provide lottery operational expertise and a range of services which all put players first.

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National Lottery balls

The Camelot model for running a lottery is now recognised as a global leader. We provide lottery operational expertise and a range of services which all put players first.

Camelot Global, part of the Camelot Group, partners with lotteries around the world to maximise revenue and net returns to beneficiaries in a responsible and sustainable way.

Camelot Global’s proven strategies are founded on our experience as operator of the UK National Lottery – which is one of the most competitive and highly-regulated gaming markets in the world.

We transfer and apply that experience to other markets, offering our products and services. Our approach focuses on collaboratively working with lottery operators to provide in-depth consumer understanding and insight of how to compete successfully for discretionary spend in the same channels as other consumer goods categories and other forms of gaming, namely in-store and direct.

We already provides consultancy and management services to lotteries worldwide – including the Irish National Lottery, the New York State Lottery, the Texas State Lottery, the Kentucky State Lottery the Massachusetts State Lottery and the Interprovincial Lottery Corporation of Canada – and are always interested in considering different opportunities which arise.

Camelot’s consulting and management services include:

  • iLottery channel management
  • Retail management and execution
  • Responsible gaming
  • Product portfolio development
  • Technology strategy
  • Implementation and marketing strategies designed to maximise participation – and therefore net returns to beneficiaries.