Our Responsibilities Our game design measures
If these tools show that a game poses an above-average risk, Camelot will revise the product or review additional factors.
Camelot uses two tools to assess the potential risk a game can pose at the design stage:
- GAM-GaRD, developed by Nottingham Trent University, evaluates those aspects of a game that could cause problems for a vulnerable person. These include ease of access to games, how often they can be played and jackpot size
- The Game Design Protocol (GDP), assesses whether a game is of above-average appeal to vulnerable groups – namely those aged under 16, low income groups and people with addictive tendencies.
If the results of these tools show that a game poses an above-average risk, Camelot will either revise the product or review additional factors, such as its advertising and marketing strategy. If this does not satisfactorily reduce the risk, Camelot will not launch the game.
