Our Responsibilities Our responsible play strategy

National Lottery under-16s sticker

As the operator of one of the world’s most successful lotteries, Camelot’s reputation is founded on integrity and responsibility. We encourage many people to play our games but to spend relatively small amounts.

In the UK, our activities are overseen by a designated regulatory body, the Gambling Commission, but we pride ourselves on consistently exceeding regulatory standards.

For the majority of people, playing lottery games is an occasional flutter, but we realise that our products may be harmful to a small number of vulnerable groups – so it is our responsibility to minimise any potential negative impacts through our responsible play measures.

For Camelot, consumer protection begins with the design of a game – it continues through to its marketing and promotion, and once a game is ready to be sold, it includes offering support to retailers and employing safety measures online. We build in safeguards at every step to ensure we are taking the best measures available to protect our players.

In addition, Camelot’s marketing support for The National Lottery must comply with the the UK Code of Broadcast Advertising (BCAP) and the non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP code) for Lotteries, which both include stringent provisions for protecting consumers.