Our Responsibilities Performance against targets
Running a responsible lottery means protecting members of vulnerable groups and ensuring that playing our games is a safe an sustainable form of fun.
We monitor and report our performance in two key areas of player welfare.
| Indicator | Target | 2010/11 | 2009/10 | 2008/09 | 2007/08 | 2006/07 | 2005/06 |
| Retailers who refused to sell to an Operation Child test purchaseron first visit* (%) | 90 | 88.14 | 90.2 | 91.8 | 93 | 94.6 | 92.7 |
| Total average weekly spend per player (£) | To remain below £3.60 | 3.11 | 3 | 2.91 | 2.91 | 2.79 | 2.87 |
*see our Communitiy section for details of Child Operation.