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Group CEO welcome "I have been Camelot’s Chief Executive for 11 years now and I can honestly say that it has been the best decade of my life."
Delivering our vision and strategy To serve nations’ dreams with integrity, and diversify, with a flourishing UK National Lottery at its heart.
Our UK National Lottery operation Camelot’s core UK lottery operation is unique. We manage a high-profile national institution for the public good.

Our skills and experience Camelot has built its reputation and developed its expertise over the past 16 years through putting players first.
Our technology Camelot’s marketing and partnering skills are matched by its expertise in project management and technological knowhow.

Our Responsibilities

Our world-leading consumer protection One of the world’s most successful lottery operators, Camelot is an international leader in the field of responsible play.
Our responsible play strategy Integrity and responsibility are Camelot key words. We encourage people to play our games but to spend small amounts.
Our stakeholder engagement Our stakeholders – people affected by Camelot or who affect the way we do business. They are integral to our business strategy.
Our CR approach Corporate responsibility is embedded into the way Camelot does business. We are internationally recognised for selling tickets responsibly.
Our Stakeholder Report 2010/11 Camelot is one of the world's leading lottery companies, creating and operating responsible games which entertain millions of players, while raising money for good causes that benefit society as a whole.
Camelot's stakeholder report 2010 Our performance testifies to the importance we place on responsible play and engaging with our stakeholders.

UK National Lottery news Read about major winners on National Lottery games, details of unclaimed prizes, our games and brands, plus much, much, more.
Corporate news This summary page highlights the latest news regarding the Camelot Group of companies, our games and employees.
News archive This summary page provides information on our archived news.

Camelot Group contact details The main contact details for the Camelot Group of Companies.

Our Responsibilities Marketplace

In this section

Camelot's record of efficiency and responsibility makes us an acknowledged leader among the world's lottery operators.

The trust we have built through maximising the social benefits – not only of the National Lottery, but of all our projects around the world – while maintaining a commitment to responsible play is our strongest asset.

Growth through sustainable play
Among the British public, trust in The National Lottery has never been higher [footnote to survey result with details]. This year, 72% of adults in the UK played a National Lottery game, and 74% of the public said they trusted The National Lottery.

The latest survey of British MPs found that 85% of respondents agreed with the statement ‘I trust Camelot to run the National Lottery’ and 55% rated Camelot as above average in social responsibility compared to other companies.

Internationally, we play a leading role in developing guidelines for sustainable play, while our advice and assistance is increasingly being sought by lottery operators around the world.

We see our continued focus on transparency and sustainability not as a restraint on sales, but as the central pillar of our strategy for growth. In the sections that follow, we have outlined our performance as a leader in responsible gaming, something we believe is central to our success as a business.