Our Responsibilities How we run our business
Camelot is founded on social responsibility. We have to be trusted by all our stakeholders – trusted to pay winners, trusted to raise money for good causes, trusted to lead the world in responsible gaming.
Trusted to run responsible lotteries
The National Lottery has become one of the most recognised and trusted brands in the UK, and our leadership in the field of responsible gaming standards is recognised worldwide.
We hold the licence to operate The National Lottery because we are trusted to run a lottery responsibly and efficiently – The National Lottery returns more to society in percentage terms than any other lottery in the world. It is also the most cost-efficient lottery in Europe, with only around 4% of revenue spent on operating costs.
We have built strong company values and governance structures to ensure that we maintain our reputation as we expand and diversify internationally. This section describes how our commitment to corporate responsibility is central to our business.