Our Responsibilities Overview

Corporate responsibility and integrity remain at the heart of what we do.

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National Lottery-branded keys in draw machine

Dedicated to the public good and making a positive impact on the communities in which it operates, Camelot’s aim is to maximise returns to society in the most efficient and responsible way.

At 40% of total sales (28% to the Good Causes and 12% paid in lottery duty to the Government), Camelot’s UK operation returns more to society in percentage terms than any other lottery in the world. It is also the most cost-efficient lottery in Europe, with only around 4% of revenue spent on operating costs – demonstrating Camelot’s ongoing commitment to growing its business sustainably.

Camelot’s approach to corporate responsibility is now widely recognised as setting global standards. We were the first lottery operator to be recognised by the World Lottery Association as achieving the highest standards in responsible play – and today, corporate responsibility and integrity remain at the heart of what we do.

The foundation of our business is putting players first – we offer them choice and convenience by providing them with more ways to play and more access to lottery games. While we remain commercially driven, we are equally committed to maintaining public trust and confidence in our operations – and to achieving growth sustainably and responsibly.

Camelot’s strategy is to encourage many people to play lottery games but by spending relatively small amounts. The fact that the UK National Lottery is the seventh largest lottery in the world in terms of sales but ranked just 49th in the world in terms of per capita spend testifies to the effectiveness of this approach.

Camelot is now one of the world’s most successful lottery operators and corporate responsibility is firmly embedded into the way it works. Consumer protection, stakeholder engagement, community investment, and managing our impact on the environment touch every aspect of the way we do business.