The UK’s biggest ever sports participation event, ‘I Am Team GB’, staged by The National Lottery and ITV last year, has won three awards at two separate prestigious events.
At the BT Sport Industry Awards, held in London on Thursday 27 April, ‘I Am Team GB’ won Best Sports Participation Event. While on the same night, at the Chartered Institute of Marketing Awards, the campaign to support the event won both Best Integrated Marketing Campaign and Best Partnership Marketing, for the collaboration between The National Lottery, ITV, Team GB and UK Sport.
I Am Team GB was staged on Saturday 27 August 2016, to welcome home Britain’s Olympic heroes, encourage people to get active alongside them and to thank National Lottery players for the part they played in helping to fund the athletes and elite sport. YouGov research commissioned by ITV, The National Lottery and the British Olympic Association revealed that nearly 1 million people took part, making it the nation’s biggest ever sports day.
Arabella Gilchrist, Head of Parent Brand for National Lottery operator Camelot, said: “We’re delighted that I Am Team GB has won these awards – demonstrating what a unique and truly inspiring nationwide event it was. National Lottery players have contributed over £80 million a year to support over 1,300 athletes for sporting success in Rio and beyond. I Am Team GB was devised as way for everyone to participate in sport for a day and as a way of truly thanking National Lottery players for their continued backing. We were thrilled that nearly 1 million people took part and these three awards are recognition for everyone involved in making it happen – they should all be incredibly proud of what they achieved.”
I Am Team GB took place in conjunction with the British Olympic Association (BOA), UK Sport and was supported by Join In. It was also supported by Sport England, Public Health England, parkrun, GLL, Pitchero amongst others.
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