Camelot’s first half performance drives sales and prize money to record levels
Camelot UK Lotteries Limited (‘Camelot’) today announced record prize payouts to players as the company achieved its highest-ever interim National Lottery sales. In the six months to 26 September 2015, Camelot succeeded in growing total ticket sales to £3,615 million, an increase of £145 million on the corresponding period last year.
Over the same period, Camelot awarded a record £2,012 million in prize money – taking the total awarded to players to date to over £57 billion and the total number of lottery millionaires to more than 4,000. Camelot’s performance over the half-year also saw it generate £875 million¹ for National Lottery Good Causes – taking the total raised to date to over £34 billion. National Lottery funding has now enabled more than 450,000 individual awards to be made across the UK – the equivalent of 144 National Lottery-funded projects in every postcode district.
Camelot’s success in growing interim sales to an all-time high was driven by continued very strong growth across The National Lottery’s digital channels. Mobile sales surged by 72% on the same period last year, helped by a range of innovations such as the launch of Barclays Pingit as the first-ever mobile payment option for National Lottery players. Sales through smartphones and tablets now account for over 35% of all sales across Camelot’s direct channels.
Sales over the half-year were also boosted by 15% year-on-year growth across The National Lottery’s GameStore range of online and in-store instant play games. This was driven by the launch of over 30 exciting new Scratchcards and online Instant Win Games, higher prize payouts and pioneering initiatives such as second chance draws.
Andy Duncan, Chief Executive of Camelot UK Lotteries Limited, said: “Thanks to very strong growth across our mobile channel and in our GameStore category, we’ve made an extremely positive start to the financial year. In just six months, we’ve delivered almost £2.9 billion for our players and for National Lottery projects – making a truly life-changing difference to people and communities throughout the UK.
“As we head into the second half of the year, we’re determined to build on this impressive performance. On top of the successful changes we’ve recently made to our flagship Lotto game to give our players more chances than ever to become a millionaire, we’ve got some really exciting plans to further enhance our games and channels in the coming months – all of which will ensure that we deliver even more for our winners and for the millions of people for whom National Lottery funding is so vital.”
¹Figures do not include investment returns on National Lottery balances which are reported separately.
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Camelot Press Office – 020 7632 5711
Notes to Editors: