89% of retailers correctly checked ID during mystery shopping visits
Camelot has congratulated National Lottery retailers after news that 89% of retailers visited in 2016 correctly asked for ID as proof of age on the first occasion – up 3% on 2015’s results. This was following the company conducting 11,600 such visits last year – as part of its long-term commitment to preventing underage and excessive play of The National Lottery.
As the mystery shopping visits kick off for 2017, Camelot is now in the process of reminding retailers of their responsibilities in this area. A leaflet and terminal sticker will be landing in all National Lottery retailers with top tips on acceptable forms of identification, what to do if a customer appears to be underage or playing too much, and ways of ensuring all staff are correctly trained.
Camelot’s Head of Retail, James Pearson, commented: “To play any National Lottery game, you must be 16 or older. Obviously many retailers already have their own underage policies in place – such as Challenge 21 or 25 – but we’re doing all we can to provide support and guidance for National Lottery products specifically. So, while ensuring people under 16 aren’t playing our games is vital, it’s also important that retailers look out for people who might be playing too much.
“We hope that the leaflet and terminal sticker provide retailers with some easy-to-use top tips – and we’ll also be conducting telephone calls and face-to-face visits to talk through what it means in their individual store. We’re delighted with the 89% pass-rate and I’d personally like to thank all of our retailers for this achievement. I hope that we can all work together to do even better in 2017.”
Camelot’s mystery shopping programme has been in place for over a decade and uses young people who are over 16, but who look younger. If a retailer fails a mystery shopping visit on three occasions, their National Lottery terminal will be suspended and is likely to be removed. In addition, if a retailer is worried that one of their customers is playing too much, details of GamCare – the leading provider of information, advice, support and free counselling for the prevention and treatment of problem gambling – can be found on the back of all National Lottery tickets and Scratchcards.
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For further information, please contact:
Camelot Press Office: 020 7632 5711
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