Responsible growth
Increasing sales
The National Lottery is experiencing its longest period of growth. We’re committed to sustaining that growth by having as many players as possible spending small amounts.
Addressing problem gambling
We’re working to protect those people who are most at risk from problem gambling.
Responsible selling
Our work to help retailers prevent under age and excessive play resulted in our best ever results for Operation Child.
Design & marketing
Player protection starts with the design and marketing of our games.
is the total average spend per player
place is Camelot's ranking in the world for per capita spend against total sales
of first time callers to GamCare who disclosed activity attributed problems to lottery games
of retailers refused to sell to an Operation Child test purchaser on first visit
Have your say
We want to hear what you have to say. At any point in this report you can comment on what is being said on any of our corporate responsibility issues.
Our aim is to grow sales in a socially responsible way. It is only by winning the trust of the players and society at large that we can meet our duty to raise as much for Good Causes as possible. That means running The National Lottery with integrity; developing new games and new ways to play that encourage millions of players to spend small amounts, at the same time protecting vulnerable and underage players. We also strive to raise awareness of problem gaming and support winners through what can be a life changing experience.
The National Lottery is not like other types of gambling. Although there is a risk that our games can cause harm to a small minority of people, they don't carry the same risks as harder forms of gambling, like slot machines, betting shops and casinos. Nevertheless, we're committed to protecting those most at risk by preventing underage and excessive play. We build in safeguards at every level, from the design and marketing of our games, to the sale of tickets, both through retailers and interactive channels.
At the same time, we're committed to building a growing and respected National Lottery. Last year our sales topped £5 billion, extending the longest period of growth in the lottery's history. To sustain that growth in a responsible way we need to understand players' needs and develop games that attract as many different players as possible.
We also strive to raise awareness of problem gaming and support winners through a life–changing experience.
The National Lottery is experiencing the longest period of growth in its history. We have achieved this growth thanks to a large number of players spending small amounts. Read more about our growth strategy.
We're working to protect those people who are most at risk from problem gambling. Read more about protecting vulnerable players.
We consult with experts in order to review and monitor our strategies on preventing underage and excessive play. Read more about preventing underage and excessive play.
Player protection starts with the design and marketing of our games. Read more about design and marketing games.
Our work to help retailers prevent underage and excessive play resulted in our best ever results for Operation Child. Read more about Responsible selling.
To help raise awareness of responsible gambling we developed a leaflet in partnership with GamCare, and promote their helpline number on our Scratchcards and on the National Lottery website. Read more about education and awareness.
We recognise that winners also need protection and advice, so we do all we can to help them deal with the changes a big win brings. Read more about supporting winners.