Behind the scenes of The National Lottery
What’s your Camelot story?
I joined Camelot fresh out of university. There was a listing at the university, I applied and the rest is history. I secured the job just as I handed in my final project and my first day was a week after my graduation ceremony. I’ve just jumped straight into it because I knew this is what I wanted to do from my placement year. So this makes this role my first permanent full-time job!
What does your role entail?
Being a UX Designer consists of exploring and designing the end-to-end customer experience on The National Lottery website and app. I understand our users' needs and desires and translate them into usable designs, through an iterative process. This usually involves sketching initial ideas, prototyping, testing with users, designing the user interface and communicating with developers to get the design working in code. As you can see, there are a lot of areas to cover but that - in a nutshell - is how we can create the best user experience for our players.
What skills help you succeed in this role?
Being a creative thinker helps. Thinking outside the box and approaching the idea from different perspectives allows you to consider all scenarios and interactions the player might encounter. This leads to testing out specific routes to find out what works and what doesn’t. I have a slight advantage because my parents own a newsagent. I still work there every evening, so I also have that outside perspective to help me think about user journeys.
What’s the most exciting thing about working at Camelot?
We are always trying to improve our products. We don’t seem to sit back and let things tick on. This allows me to work on various projects that have different requirements, which is exciting as we explore many ways of defining the customer experience at those touch points - the fact that we have the opportunity frequently makes it exciting!
What makes your proud to work for Camelot?
The amount we raise for Good Causes (on average £30 millions per week!). I think it’s important to create this awareness and support projects across the UK. It makes me proud knowing that my role contributes to how players buy their tickets, which subsequently helps out a lot of people and communities.
If you didn’t work at Camelot, what would be your dream job?
This may sound childish but I think it would be testing and reviewing PlayStation games. I love playing them and doing that as a job would be awesome. I’d obviously have my own UX spin on the reviews to give it that extra bit of depth!
What do you enjoy doing outside of work?
I have an Instagram account where I post a random illustration every day. So far, I’ve posted over 500 of these in a row! It’s just a little design challenge to keep me on my toes. You can check it out and follow me at @sanilpateldesign.