Our Business Ways to play and win
Camelot offers National Lottery players a truly integrated multi-channel experience – including a 29,000-strong UK-wide retail network and an award-winning website.
As more than 96% of the UK adult population live or work within two miles of a lottery terminal, Camelot’s pioneering approach extends to building a better, brighter UK National Lottery in store.
Its commitment to its retail partners includes offering competitive rates of commission, free point-of-sale materials, and advice and support to help them to maximise sales.
Camelot’s groundbreaking National Lottery Fast Pay service is a world first. It enables players to store their game preferences on a reusable card and play National Lottery draw-based games at the checkout.
Leading the field of digital lottery innovation and e-commerce, Camelot manages the world’s biggest online lottery. With over six million people registered to play, the National Lottery website is one of the top online retailers in the UK by monthly visits.
In addition, players can also play by continuous Direct Debit or interactively on their mobile phones using the Play by Text service.
