Camelot is Lead Sponsor of the GB Rowing Team which includes the lead men's sweep crew and the lead women's crew for competition and training.
 
The sponsorship began in May 2005 when both crews competed - with Camelot-branded kit and equipment - at Dorney Lake, near Windsor, in the first World Cup held in the UK for almost 20 years.
 
The agreement between Camelot and the Amateur Rowing Association (ARA - the national governing body for the sport) is scheduled to last through four full seasons from 2005 - including the Beijing Olympiad - and concludes in January 2009, when Camelot’s current licence to operate The National Lottery expires.
 
Camelot has a rich history of sponsoring elite rowing in the UK. A four-year personal sponsorship of former coxless pair Sir Matthew Pinsent CBE and James Cracknell OBE from 2000 evolved into a sponsorship of the coxless four, including Ed Coode MBE and Steve Williams MBE, who won a gold medal at the 2004 Athens Olympics.
 
For further information on the ARA and GB rowing, please visit the Amateur Rowing Associaton's website at www.ara-rowing.org.

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